Giant Dragon implanted with GCell iBeacon

GCelliBeacon, Museum

Cadw Dragon
Giant Dragon implanted with GCell iBeacon

© Crown copyright (2016) Cadw

GCell, a world leader in the manufacturer of Solar iBeacon hardware, has implanted its iBeacon technology into a gigantic roaring Dragon.

Welsh Government’s historic environment service Cadw (a Welsh word meaning ‘to keep’ or ‘to protect’) has deployed iBeacon technology throughout 10 Welsh castles and its fiery Dragon. The solar powered iBeacon hardware devices were sympathetically installed by GCell at the heritage sites.

The Dragon measuring four metres in length, two metres wide, with black and red scales, huge wings, flaring nostrils that fire smoke, an outreached claw ready to capture passers-by, is implanted with iBeacon technology developed by Newport-based GCell.

Visitors meeting the beast can access bonus Dragon content by opening the Cadw app in-front of the beast’s enormous snout, triggered by GCell’s iBeacon technology.

Throughout 2016 the mythical beast has been making flying appearances at castles all over Wales including Flint Castle, Caerphilly Castle and Chepstow Castle.

As users walk around the castles, new content is revealed in the proximity-aware app, developed by Locly, when an iBeacon is nearby. Users can then discover interesting historical information for that particular location – it could be an audio file, a video or interactive image.

Barry Jenkins commented “We are delighted to be working with Cadw and Locly to deliver a pan-Wales collaboration who can boast a truly world-class set of location-aware marketing technologies. GCell can demonstrate unparalleled expertise in the manufacture of solar powered iBeacon hardware devices, plus sympathetic installation expertise within heritage sites. It’s a fairly unique delivery of proximity technology in a sustainable manner.”

Cadw Heritage Interpretation Manager Erin Lloyd Jones explains more about the iBeacon triggered content; “We used both existing and new digital assets to create the trails, which provide fascinating insights into all aspects of castle life, including atmospheric audio narrations given by imaginary castle workers (blacksmith, musician, carpenter) and image interpretations of what the castles may have looked like in their prime. Our overall aim was to enhance the physical with the digital to deliver engaging experiences for visitors of all ages, encouraging them to learn and explore as they walk around. The Dragon is a truly iconic addition to our sites.”

The Cadw app is now available to download on App Store and Google Play and more digital trails will be added during 2017.