iBeacon™ uses Bluetooth® that is used for creating precision micro-location fan experiences.
Bluetooth iBeacons are installed at venues to complement the stadium wi-fi network. iBeacon for sport stadiums is used to trigger experiences for the fan right at the time of their visit, without putting strain on the network. Whereas wi-fi is typically used for large data-transfer such as video and replays.
Deliver new match-day experiences
iBeacon for sports stadiums is the gateway to linking social, digital and physical sporting experiences.
A sports team that adds iBeacon technology to the stadium and team app can engage, retain and monetise its customers. It’s a whole-new level of match-day experiences.
Create powerful campaigns
Sports teams typically have a greater number of fans than they do customers. And there lies the match-winning commercial opportunity to monetise fans.
A sports team that adds iBeacon technology to stadiums, nearby transport hubs, supporters bars and other popular fan areas can precisely target fans, right at the time of a sporting moment.
Realise the sporting-app advantage
Sports teams have the advantage that fans actually want to download and continue using the team specific app because of the team and data-rich content.
A sports team that uses iBeacon at stadium can also deliver proximity rich mobile content. This can empower sports teams to achieve a 65% click-through rate triggered by iBeacon and Geo-fencing technology.
Orlando Magic generated $1 Million in ticket sales with iBeacon
Location-powered fan experiences
Adding iBeacon technology to your stadium allows you to create a whole new range of fan experiences. But the benefits don’t stop there. There are many commercial and operational reasons to add iBeacon capabilities to your sports teams app and sporting venues.
Promote in-game discounts and coupons
Empower fans to locate friends at the stadium
Create loyalty and rewards based on attendance
Offer fans seat upgrades and last-minute tickets
Gain valuable insights into fan behaviour
Create unique brand & sponsorship opportunities
Push drinks & snacks at off-peak times
Lure-in fans to your club superstore
Reduce queuing times with queue notifications
Enhance security and monitor fan movements
Use location based messaging to talk to fans
Reduce stewarding costs with indoor navigation